Shock about the design and pricing of the new iPhone 15 from Apple

January 31, 2023 at 01:43

(Credit: Apple)

We spotted it through the tweets For Apple leaker Unknownz21 accountas the site spoke MacRumors It reported multiple differences in specifications and design between the iPhone 15 and iPhone 15 Pro models, including leaks obtained from leaked internal Apple documents. The Unknownz21 account has a distinguished history of publishing expected leaks about iPhone phones.

But the leaks this time were shocking. site indicates MacRumors Documents obtained by Unknownz21 “confirm” that the group 3nm A17 chipset New from Apple will be exclusive to the iPhone 15 Pro models, as well as the all-metal chassis with power and volume buttons. It has come to the point that Wi-Fi 6E will be exclusive to the iPhone 15 Pro.

Given that many leaks indicate that the iPhone 15 Pro model will have high-quality cameras and ProMotion screens, we believe that the capabilities of the iPhone 15 and iPhone 15 Plus will be much lower than the iPhone 15 Pro model.

A decision like this puts Apple’s sales in critical territory. Where were the sales iPhone 14 And iPhone 14 Plus Disappointingly, buyers chose to pay for the higher-end model iPhone 14 Pro. So widening this gap is unlikely to increase sales of the regular iPhone 15 and iPhone 15 Plus.

According to the leaks, Apple’s strategy is carrot and stick. We read in the rumors that Apple will only introduce the Dynamic Island feature on the iPhone 15 Pro model. The stick is the high price, of course. We do not know if Apple will succeed with this strategy, but only time will tell.

Reading the landscape broader, we conclude that Apple is trying to capture two types of users, according to two pricing tranches. The first type is the average user who will get the iPhone 15 or iPhone 15 Plus. As for the flexible type of users, who are called to pay for the new and modern technologies from Apple in the iPhone 15 Pro and the new iPhone 15 Ultra. Increases have been discussed in numerous leaks that could reach $100 for both the iPhone 15 Pro and iPhone 15 Ultra (the new name of the Pro Max). This will create a $300 price gap between the professional and non-professional models:

iPhone 15 – from $ 799

iPhone 15 Plus – from $ 899

iPhone 15 Pro – from $ 1099

iPhone 15 Ultra – from $ 1,199

It’s a bold move designed to boost sales of the iPhone 15 and iPhone 15 Plus, following weak demand for the iPhone 14 and iPhone 14 Plus models.

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